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Case Study — Child Custody Leads

A Family Law Firm's Shift From Sorting Inquiries to Choosing Cases

The names and specifics are composite and illustrative — assembled from patterns family law firms describe again and again, not one verified client account.

A regional family law practice with a full custody docket most months of the year. Modification requests, relocation disputes, grandparent petitions, straightforward sole-custody filings — on paper, all "child custody." In practice, barely related. Figuring out which was which ate the first call every time.

The Grind

A generic custody lead arrived with a name and little else. Staff had to find out whether it was a modification, a relocation, a grandparent rights matter, or a straightforward sole-custody filing — cases the firm handles very differently, if at all. Some involved CPS or DCFS, which the firm didn't take. Some already had opposing counsel involved before the intake call even started.

The Hidden Cost

None of that meant the lead was worthless — it meant real intake time went into questions a filter could have answered first. Every mismatched case type was time the attorneys weren't spending on the custody matters they actually wanted.

What Changed

No call to explain the firm's intake criteria to a sales rep. The firm set its own filters directly — custody type, dispute stage, CPS involvement, relationship to the child, urgency — and saw the price before ordering.

A Different First Call

What arrived had already answered the questions that used to eat the first five minutes of every call: custody type, filing status, whether CPS was involved. The conversation moved straight to the case instead of qualifying it.

Where It Settled

It became a routine part of intake, not a special project — adjust filters as the firm's practice areas shift, adjust volume as capacity changes. No renegotiating criteria with someone new each time.

Is This the Right Fit for Your Firm?

Likely a good fit if you:
  • Handle child custody or family law matters
  • Have clear criteria for the custody case types you take
  • Would rather set filters yourself than brief a sales rep on your intake criteria
  • Treat every lead as a starting point that still needs qualifying, not a signed client
Probably not, if you:
  • Can't follow up consistently
  • Expect every inquiry to become a signed client
  • Want guaranteed outcomes
  • Don't have an established intake process yet

Leads, Not Guaranteed Clients

Our filters match inquiries to the criteria your firm sets — they don't rule on custody merits, promise a prospect will hire your firm, or forecast how a case resolves. Your firm still owns:

  • Confirming the information provided
  • Conflicts checks
  • Determining case viability
  • Advertising & solicitation compliance
  • The decision to accept representation

You control legal evaluation and representation. We handle getting relevant, filtered leads in front of your intake team.

See the Full Mechanism and Pricing

Filters, targeting, delivery, and controls — laid out in full on the Child Custody Leads page — or configure an order directly now.

Get Child Custody Leads Now See How It Works
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This case study describes a composite, illustrative scenario built from patterns commonly reported by family law firms — it is not a specific client's verified account. Lead information supplied through our filters is self-reported and is not a representation or guarantee of case validity, client retention, or legal outcome. Each firm is responsible for independently evaluating every inquiry and complying with all applicable laws, bar rules, and professional-conduct standards.