Lead quality should be evaluated over multiple leads, not a single interaction.
We recommend reviewing:
-
Reachability (phone/SMS/email)
-
Accuracy of legal issue description
-
Practice-area relevance
-
Location match
-
Client seriousness and urgency
Conversions depend on intake speed, qualification process, and follow-up—not just the lead itself.
💡 Judge quality by patterns, not one-off outcomes.
