How should I evaluate lead quality properly?

Lead quality should be evaluated over multiple leads, not a single interaction.

We recommend reviewing:

  • Reachability (phone/SMS/email)

  • Accuracy of legal issue description

  • Practice-area relevance

  • Location match

  • Client seriousness and urgency

Conversions depend on intake speed, qualification process, and follow-up—not just the lead itself.

💡 Judge quality by patterns, not one-off outcomes.

What makes these leads exclusive?